Other key sources for the title's urban car culture include input from Alexi Smith of Noriyaro, Luke Huxham of Maiham Media, Justin Fox of Zen Garage, Antonio Alvendia of Motor Mavens, and Brandon Leung of Bowls LA. The collaboration was in regards to research, authenticity, and development of the title's urban car culture with past, present, and emerging trends. The look, tone, and real-world level of detail of this title was shaped by EA's own car culture community - Speedhunters. The overall focus is on deeper levels of car culture than any previous Need for Speed title, and is centred around the player's car. It features deep customisation, authentic urban car culture, a nocturnal open world, and an immersive plot. Need for Speed (2015) is the twenty-second title in the Need for Speed series developed by Ghost Games in Gothenburg, Sweden Guildford, England and Bucharest, Romania as well as Criterion Games, and Visceral Games using the Frostbite 3 engine.Įlectronic Arts published a press release on May 21st, 2015 highlighting key features in this upcoming title including it being a full reboot for the franchise, and not as a sequel to the Underground series.

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